The Most Expensive Design Is the One That Fails to Launch

Every designer has seen it happen: the beautiful prototype that never leaves the studio.

It looks flawless in renderings, the deck impresses investors, and the founder believes they’re a step away from production. Then the quote from the factory lands—and everything unravels. The parts are too complex, the tooling is unviable, the assembly costs triple what was expected.

In that instant, months of creativity become a very expensive lesson.

At WOWME, we’ve learned that design divorced from manufacturing reality is fragile. Aesthetics without feasibility are just decoration. True product design lives at the intersection of vision and viability—and bridging that gap early is what keeps ideas alive.

We approach each project as a conversation between artistry and engineering. Wall thickness, draft angles, assembly strategy, surface texture—these details might appear minor, but they determine whether a design can scale from one prototype to ten thousand units.

Design for Manufacturing (DFM) isn’t the death of creativity; it’s its evolution.It’s where intuition meets discipline, where imagination meets process.

A product that’s built beautifully and built smartly earns the right to exist in the world.

If your concept feels stuck between sketch and production, that’s the moment to bring in design that understands both languages. Let’s ensure your investment results in something real—something people can hold, use, and love.

Reach out if you’re preparing for that leap. At WOWME, our favourite projects are the ones that finally make it off the page.