D1
DISCOVER
Find the right problem before designing the solution.
We investigate users, context, competitors, technology and manufacturing possibilities to understand the real opportunity behind the product.
Research · Users · Market · Technology · Opportunities
D2
DEFINE
Turn insight into a clear product direction.
We translate what we've learned into product requirements, priorities, functionality and development criteria — defining what we're actually going to build and why.
Requirements · Product Architecture · UX · Feasibility · Direction
D3
DESIGN
Explore widely. Then converge.
We develop multiple directions across form, function, interaction, mechanisms, and CMF, progressively combining and refining the strongest ideas into a single resolved product concept.
Concepts · Industrial Design · UX · Ergonomics · CMF · CAD
D4
DEVELOP
Make the design work in the real world.
Engineering, prototyping and testing turn the selected concept into a technically resolved product. We build, test, learn and refine before committing to production.
Engineering · Mechanisms · Prototyping · Testing · Iteration · DFM
D5
DELIVER
Take the product into manufacturing.
We work with suppliers and manufacturers to resolve tooling, materials, assembly and production details while protecting the original design intent.
Suppliers · Tooling · Manufacturing · Production Support · Quality
Understand → Decide → Create → Prove → Manufacture.