WOWME

Over the years, I’ve had the same conversation with clients many times. There is a product idea, an initial brief, a budget and usually a very real deadline. We start by discussing the development process, and when we get to research and analysis, I often hear the same question: do we really need this, or can we skip this stage and move directly into design? I understand the question. When you already have an idea and believe you understand the problem, research can easily lo

Why Supplier Due Diligence Is Critical Before You Start DFM Many of the problems people associate with product development — delays, rising costs, quality issues, frustration on all sides — are often blamed on design, engineering, or unrealistic expectations. In my experience, that is rarely where things truly go wrong. More often, the root cause sits much earlier in the process: choosing the wrong supplier. I didn’t learn this from theory or textbooks. I made a few mistakes

From WOWME to BMW: Alec Maclean’s Design Journey At WOWME, one of the most rewarding parts of what I do—beyond projects, products, and clients—is mentoring young designers and supporting their transition from academia into real-world practice. Alec Maclean’s journey is a perfect example of why this matters. Alec joined WOWME last year through the QUT Work Integrated Learning (WIL) program. What was initially planned as a defined placement quickly became something more. After

The Next Frontier: Human–Robot Collaboration A sneak peek into one of our latest explorations — a medical device designed to be shared between human and humanoid professionals. As robotics and assistive technologies continue to merge, the boundaries between human and machine-centred design are becoming increasingly fluid. At WOWME, we’re collaborating with a Japanese startup on a concept that bridges ergonomics, empathy, and precision — a product that can support both medical

I must confess I was wrong It sounds so obvious in hindsight, but sometimes we get so focused on our ideas, our process, and yes— our...

Lost in Translation: Why So Many Great Ideas Die in Offshore Manufacturing Over the years, I’ve seen promising product ideas lose their...

Exploring the Emotional Future of Robotics Through Design and CMF We’re excited to share a significant academic and design initiative...

Last week, I had the privilege of being a guest on the podcast of Roman Cherfan. During the podcast, we discussed my journey in the...

We are thrilled to extend our heartfelt thanks to the QUT for presenting us with a Certificate of Appreciation for our support of the...

Welcome, Khoa, to join Wowme Design as a Junior Designer! We are proud to have such a talented person on board and looking forward to...

Alex is our talented designer playing a significant role in all stages of product development. He started working with WWD last year, and...