WOWME

The Future Designer Is a Product Leader I get this question quite often from students, and we usually end up having long, open conversations about where design is going. My answer has become quite consistent. We are no longer designing products in isolation. It’s not just about appearance or function. Today, products operate in a larger system—social dynamics, economics, global production, and technological evolution. If we don’t understand that system, we’re just reacting. T

Technology Without Sensibility (A reflection on the digital condition of design) Technology has given us almost everything we once wished for. We can simulate physics, generate forms, test ergonomics, and visualise a design before a single prototype exists. We can iterate overnight, manufacture at scale, and compress entire months of experimentation into a week of digital exploration. It’s extraordinary — and quietly dangerous. Because somewhere in that abundance, we may be l

Bringing Back Art and Sculpture into Industrial Design — Why It Matters Now More Than Ever in the Age of AI Throughout the 20th century,...

Rethinking Our Titles: Why I Use “Object Designer” In recent years, the term Product Designer has become something of a catch-all—so...