WOWME

Technology Without Sensibility (A reflection on the digital condition of design) Technology has given us almost everything we once wished for. We can simulate physics, generate forms, test ergonomics, and visualise a design before a single prototype exists. We can iterate overnight, manufacture at scale, and compress entire months of experimentation into a week of digital exploration. It’s extraordinary — and quietly dangerous. Because somewhere in that abundance, we may be l

Rethinking Our Titles: Why I Use “Object Designer” In recent years, the term Product Designer  has become something of a catch-all—so...

Embracing Emotional & Intuitive Design in the Age of AI We live in an extraordinary time as designers, where technology is rapidly...