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Why Product Designers Should Not Design Cars (Even at Ferrari)
Why Product Designers Should Not Design Cars (Even at Ferrari) https://www.ferrari.com/en-EN/auto/ferrari-luce Right now, LinkedIn is exploding with opinions about the collaboration between Ferrari, Jony Ive, and Marc Newson. Everyone has something to say. Designers, founders, UX people, car enthusiasts. Praise, criticism, excitement, fear. And that reaction itself already tells us something important: this collaboration was designed to provoke. Before anything else, I want t
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