WOWME

Over the years, I’ve had the same conversation with clients many times. There is a product idea, an initial brief, a budget and usually a very real deadline. We start by discussing the development process, and when we get to research and analysis, I often hear the same question: do we really need this, or can we skip this stage and move directly into design? I understand the question. When you already have an idea and believe you understand the problem, research can easily lo

The Future Designer Is a Product Leader I get this question quite often from students, and we usually end up having long, open conversations about where design is going. My answer has become quite consistent. We are no longer designing products in isolation. It’s not just about appearance or function. Today, products operate in a larger system—social dynamics, economics, global production, and technological evolution. If we don’t understand that system, we’re just reacting. T

Rethinking Our Titles: Why I Use “Object Designer” In recent years, the term Product Designer has become something of a catch-all—so...