Why Product Designers Should Not Design Cars (Even at Ferrari) https://www.ferrari.com/en-EN/auto/ferrari-luce Right now, LinkedIn is exploding with opinions about the collaboration between Ferrari, Jony Ive, and Marc Newson. Everyone has something to say. Designers, founders, UX people, car enthusiasts. Praise, criticism, excitement, fear. And that reaction itself already tells us something important: this collaboration was designed to provoke. Before anything else, I want to be clear. Ive...

Why Supplier Due Diligence Is Critical Before You Start DFM Many of the problems people associate with product development — delays, rising costs, quality issues, frustration on all sides — are often blamed on design, engineering, or unrealistic expectations. In my experience, that is rarely where things truly go wrong. More often, the root cause sits much earlier in the process: choosing the wrong supplier. I didn’t learn this from theory or textbooks. I made a few mistakes that taught me...

From WOWME to BMW: Alec Maclean’s Design Journey At WOWME, one of the most rewarding parts of what I do—beyond projects, products, and clients—is mentoring young designers and supporting their transition from academia into real-world practice. Alec Maclean’s journey is a perfect example of why this matters. Alec joined WOWME last year through the QUT Work Integrated Learning (WIL) program. What was initially planned as a defined placement quickly became something more. After completing the...