Just a few years ago, producing campaign-quality product visuals required large budgets, photographers, studios, lighting setups and extensive post-production. Today, the tools are changing. For this experiment, we took one of our completed industrial design projects and explored how a combination of AI tools could transform static product renders into premium marketing visuals and short cinematic animations. The product itself wasn’t redesigned. The industrial design, engineering and...

The Future Designer Is a Product Leader I get this question quite often from students, and we usually end up having long, open conversations about where design is going. My answer has become quite consistent. We are no longer designing products in isolation. It’s not just about appearance or function. Today, products operate in a larger system—social dynamics, economics, global production, and technological evolution. If we don’t understand that system, we’re just reacting. This is why...

OUR INTERNS 2026-Rory Niven Welcoming Rory Niven to WOWME Rory joins the 2026 internship program from Queensland University of Technology. He is already contributing to real industry projects, working within active product development rather than isolated academic tasks. This creates an immediate connection between theory and practical execution. His involvement includes supporting client discussions, developing CAD with a focus on production intent, and working within structured product...