Our
Philosophy
WOW-EFFECT is a unique state of mind, usually referring to a particular "view".
When you're surprised by something wonderful or really great, you get the "wow effect".
WOW-EFFECT is a unique state of mind, usually referring to a particular "view". When you're surprised by something wonderful or really great, you get the "wow effect". Above all, its foundation lies in different levels of emotion; visual, tactile, and acoustic. If the first intuitive contact with the object has no wow-effect, it means that something is incorrect, and we continue to work on it. To some extent, it is an art to cause emotions in the user. It's like theatre, art, dance, and music. Our aim is to achieve this effect in each project and "bring" our idea to the customer. Good design today is not only about form following function, which we put at the head of all, but there is also an additional emotional range of a good product that distinguishes it from average. People are looking for new contracts with the surrounding world. Our task is to create conditions and items that do not plainly do not violate the natural balance and will create the necessary environment for the user's comfort.
Another aspect of our company philosophy is our approach to the design development process. We believe in and utilise an "inside-out" strategy, particularly for projects involving consumer electronics and industrial applications products. This strategy involves starting with the inner architecture of the internal components and working outward to the outer enclosure. By approaching design in this way, we aim to avoid unnecessary stylisation of the form and ensure that any design elements added serve a specific purpose rather than being included simply for aesthetics. This approach ensures functional efficiency and leads to a more holistic and cohesive design solution. We believe that this approach aligns with the principles of good design and is essential to creating products that meet the needs of users while also being aesthetically pleasing.
By combining the "wow-effect" and the "inside-out" methodology, we strive to create products that are not only functional but also emotionally compelling, standing out in the market and leaving a lasting impression on the user.